STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH BERBASIS EKONOMI KREATIF DI KOTA PARIAMAN

MSMEs are individual businesses or business entities that have met the criteria for micro-enterprises. Pariaman has 7,839 located in Pariaman, a total of all types MSMEs, ranging from micro, small to medium. The purpose this study was find out how strategies and inhibiting factors Office Cooperatives Micro Enterprises development medium enterprises based on creative economy City. This uses descriptive qualitative data analysis techniques according obtained by researchers field. Data form words, pictures, notes, documents interviews. analytical method used research is SWOT (Strengths, Weaknesses, Opportunities, Threats) monitoring internal external factors. results using can be City Business Cooperative as follows: a.) strategy formed strengths weaknesses (Strength-weakness) increase integrated service center developing micro-enterprises consulting actors Kota increasing additional budget human resources training Pariaman. b) opportunities threats (Opportunity-Threat) implementation supervision understanding patents laws products Pariaman.Keywords: Strategy, Development, SWOT.